Cyber Monday & Marketing During Holidays

If you're a retailer, no matter how big or small you are, you absolutely have to advertise on the search engines during the Holidays. Check these numbers* out:

$29.1 billion in online spending in the 2009 November and December holiday shopping season.

4% increase in online spending over the same period year over year.

$913 million total spent online on Dec. 15, the heaviest spending day of all time.

20% growth in online spending on jewelry and watches, the top performing e-retail category.

No matter what month it is right now, start thinking about Black Friday, Cyber Monday and the holidays now! Don't miss out.

Best,

Jeff Martin

www.SalesDrivenMarketing.com

* Numbers taken out of Barron's, January 11, 2010 Issue, p. 16. Internet measurement company comScore found online holiday sales perked up in 2009.