M-F: Most Sales Occur Between (decending order)
11 a.m. - noon.
4 p.m. - 5 p.m.
3. p.m. - 4 p.m.
M-F: Range Most Sales Occur
10 a.m. - 1 p.m.
3 p.m. - 5 p.m.
M-F: Least Sale Occur
Midnight - 8 a.m.
Best Days of Week to Advertise
Monday - Tuesday: each day commands 18% of money spent during a week
Wednesday: 17% of money spent during a week
Thursday: 15% of money spent during a week
Friday: 16% of money spent during a week
Saturday: 9% of money spent during a week
Sunday: 8% of total sales.
Shopping Done at Work
58% of all online shopping is done at work.
Busiest online shopping day is Cyber-Monday (Monday after Thanksgiving).
Source: comScore Networks: Online shopping trends in 2005.
Wednesday, January 17, 2007
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