Get High Conversion Rates From Search Engine Traffic

Online sales and leads are a function of traffic a website gets month-to-month and how well the website converts its traffic into sales or leads.

Average conversion rates for websites range between 1.5-3%. This, while not bad, is just ok. So what can we do to increase conversion rates? We can focus on the landing page, but we're not going to that here with this blog post, we're going to focus on driving solid traffic through paid search advertising campaigns.

A lot of business owners, product managers and marketers place to high of an importance on traffic, and not about looking which TYPE of traffic converts the best. So how do we do this? It's all in how the campaign is set up. Let me explain.

Conversion rates are dependent upon meeting the right ad to the right keyword and the right landing page.

SEGMENTING customers around their motivations is key to increasing conversion rates above the averages. By segmenting customers, you can TARGET the segments by using the right keywords, with the right ads, and the right landing page.

It's a lot easier said than done, but well worth the time, energy and money.

If you have any questions, please contact:

Jeff Martin
Sales Driven Marketing LLC
www.SalesDrivenMarketing.com
phone: 248.275.5243