Top Social Media Sites 4Q 2006

Top Social Media Sites all marketers need to know about are:

• MySpace (biggest user base by far)
• YouTube (owned by Google)
• Flickr - photo sharing site (owned by Yahoo)
• Xbox - video gaming community (owned by Microsoft)
• Mashable - blogging community)
• Sneakerplay - footwear community (owned by Nike)
• CarnivalConnections - branded company community (owned by cruise line)
• Communispace -- private invite only online community space

Will these online assets become search engines in the future? Time will tell.

j. Bruce

www.SalesDrivenMarketing.com

Top Blog Search Engines. Why Important?

Important because every company with a brand needs to stay in touch with how consumers perceive their company. And a quick way to do this is search for your company's name in the following top blogs and blog search engines:

• Technorati
• Blogpulse
• IceRocket
• Blogger
• Google Blog Search

Search these blogs for dirt on your company, competitors or industry. Look here for marketing and product ideas. And if you don't find what you WANT to find, then it's time to engage in a little "blogging relations".

j. Bruce

www.SalesDrivenMarketing.com

Search Marketing's Key in Future

The key is integration w/ print (newspapers), TV and radio ad campaigns.

You see it observing Google and Yahoo forming relationships w/ various newspapers across the country. And, indirectly, this allows mass by targeting many local markets w/ a well planned and executed campaign.

It's not there yet, but will be once Google and Yahoo provides the tools to advertisers.

j. Bruce
www.SalesDrivenMarketing.com

Don't Podcast Till 2008+

Nomatter the size of your company -- small mom & pop shop or Fortune 500 company -- focus your time, money and resources on search engine marketing (both SEO and Paid Search) before even considering to play w/ podcasting, RSS feeds or the alike.

To support my tip mentioned above, please read an article written by BusinessWeek November, 2006: http://www.salesdrivenmarketing.com/salesdrivenuniversity/dontpodcastuntil2008.html

Enjoy,

j. Bruce
www.SalesDrivenMarketing.com