If you want to see what this will mean, check out the market share of various online properties AFTER Microsoft completes its hostile takeover of Yahoo.
http://www.marketingcharts.com/direct/combined-yahoo-microsoft-would-make-web-powerhouse-but-not-in-search-3305/#comment-1969
Happy Selling,
Jeff
www.SalesDrivenMarketing.com
The Internet Advertising Experts
Friday, February 01, 2008
Microsoft & Yahoo: What's Old Is New - Kind Of
Traffic traffic and traffic. Any website's success is dependent upon:
1. How many visits it gets a month, and
2. How well the site converts the traffic into hardcore business.
For the marketer concerned about making sure every dollar spent in advertising generates at least a dollar of profit, this deal means nothing in the near term.
For the Corporate 500 company and big ad agencies who want scale in placing display ads (brand building campaigns), once Microsoft purchases and integrates Yahoo into the fold, it'll be a lot easier to launch, manage and measure a campaigns effectiveness -- this is a year or two out.
Bottom line: this is a strategic move for Microsoft to make gains on Google's lead, and make sure they're front and center as the online marketing spend increases from $40 Billion to $80 Billion in the next three years.
What's your take?
Jeff
www.SalesDrivenMarketing.com
The Internet Advertising Experts
1. How many visits it gets a month, and
2. How well the site converts the traffic into hardcore business.
For the marketer concerned about making sure every dollar spent in advertising generates at least a dollar of profit, this deal means nothing in the near term.
For the Corporate 500 company and big ad agencies who want scale in placing display ads (brand building campaigns), once Microsoft purchases and integrates Yahoo into the fold, it'll be a lot easier to launch, manage and measure a campaigns effectiveness -- this is a year or two out.
Bottom line: this is a strategic move for Microsoft to make gains on Google's lead, and make sure they're front and center as the online marketing spend increases from $40 Billion to $80 Billion in the next three years.
What's your take?
Jeff
www.SalesDrivenMarketing.com
The Internet Advertising Experts
Thursday, January 31, 2008
MEAN OLD USA
My personal wish is for those around the world who bash this great country I live in to read the following email I received on 1/31/08. Jeff
Subject: MEAN OLD USA
Mean Old USA....
When in England at a fairly large conference, Colin Powell was asked by the
Archbishop of Canterbury if our plans for Iraq were just an example of
'empire building' by George Bush.
He answered by saying, "Over the years, the United States has sent many of
its fine young men and women into great peril to fight for freedom beyond
our borders. The only amount of land we have ever asked for in return is
enough to bury those that did not return."
It became very quiet in the room **************
Then there was a conference in France where a number of international
engineers were taking part, including French and American. During a break
one of the French engineers came back into the room saying "Have you heard
the latest dumb stunt Bush has done? He has sent an aircraft carrier to
Indonesia to help the tsunami victims. What does he intended to do, bomb
them?"
A Boeing engineer stood up and replied quietly: "Our carriers have three
hospitals on board that can treat several hundred people; they are nuclear
powered and can supply emergency electrical power to shore facilities;
they have three cafeterias with the capacity to feed 3,000 people three
meals a day, they can produce several thousand gallons of fresh water from
sea water each day, and they carry half a dozen helicopters for use in
transporting victims and injured to and from their flight deck.. We have
eleven such ships; how many does France have?"
Once again, dead silence. *****************
A US. Navy Admiral was attending a naval conference that included Admirals
from the U.S., English, Canadian, Australian and French Navies. At a
cocktail reception, he found himself standing with a large group of
Officers that included personnel from most of those countries. Everyone
was chatting away in English as they sipped their drinks but a French
admiral suddenly complained that, 'whereas Europeans learn many languages,
Americans learn only English.' He then asked, 'Why is it that we always
have to speak English in these conferences rather than speaking French?'
Without hesitating, the American Admiral replied 'Maybe its because the
Brits, Canadians, Aussies and Americans arranged it so you wouldn't have to
speak German.'
You could have heard a pin drop!
Subject: MEAN OLD USA
Mean Old USA....
When in England at a fairly large conference, Colin Powell was asked by the
Archbishop of Canterbury if our plans for Iraq were just an example of
'empire building' by George Bush.
He answered by saying, "Over the years, the United States has sent many of
its fine young men and women into great peril to fight for freedom beyond
our borders. The only amount of land we have ever asked for in return is
enough to bury those that did not return."
It became very quiet in the room **************
Then there was a conference in France where a number of international
engineers were taking part, including French and American. During a break
one of the French engineers came back into the room saying "Have you heard
the latest dumb stunt Bush has done? He has sent an aircraft carrier to
Indonesia to help the tsunami victims. What does he intended to do, bomb
them?"
A Boeing engineer stood up and replied quietly: "Our carriers have three
hospitals on board that can treat several hundred people; they are nuclear
powered and can supply emergency electrical power to shore facilities;
they have three cafeterias with the capacity to feed 3,000 people three
meals a day, they can produce several thousand gallons of fresh water from
sea water each day, and they carry half a dozen helicopters for use in
transporting victims and injured to and from their flight deck.. We have
eleven such ships; how many does France have?"
Once again, dead silence. *****************
A US. Navy Admiral was attending a naval conference that included Admirals
from the U.S., English, Canadian, Australian and French Navies. At a
cocktail reception, he found himself standing with a large group of
Officers that included personnel from most of those countries. Everyone
was chatting away in English as they sipped their drinks but a French
admiral suddenly complained that, 'whereas Europeans learn many languages,
Americans learn only English.' He then asked, 'Why is it that we always
have to speak English in these conferences rather than speaking French?'
Without hesitating, the American Admiral replied 'Maybe its because the
Brits, Canadians, Aussies and Americans arranged it so you wouldn't have to
speak German.'
You could have heard a pin drop!
Tuesday, January 29, 2008
Do You Need A Widget?
Before even thinking about widgets, make sure you're doing these must have Internet marketing tactics:
1. Effectively advertising on the three primary/largest search engines: Google, Yahoo, and MSN;
2. Measuring how many visits your site gets a month;
3. Calculating the percentage of monthly visitors who either buy or ask for more information (a.k.a. submits a lead);
4. Building (a.k.a. coding) your site with basic search engine optimization (SEO) fundamentals;
5. Posting videos on YouTube;
6. Developing a community of current, past and future customers on MySpace and Facebook; and
7. Blogging and contributing to other blogs relevant to your product and services.
Unless you're already doing all of the above, then don't even think about or pay for widgets.
Happy success,
Jeff
www.SalesDrivenMarketing.com
The Internet Advertising Experts
1. Effectively advertising on the three primary/largest search engines: Google, Yahoo, and MSN;
2. Measuring how many visits your site gets a month;
3. Calculating the percentage of monthly visitors who either buy or ask for more information (a.k.a. submits a lead);
4. Building (a.k.a. coding) your site with basic search engine optimization (SEO) fundamentals;
5. Posting videos on YouTube;
6. Developing a community of current, past and future customers on MySpace and Facebook; and
7. Blogging and contributing to other blogs relevant to your product and services.
Unless you're already doing all of the above, then don't even think about or pay for widgets.
Happy success,
Jeff
www.SalesDrivenMarketing.com
The Internet Advertising Experts
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