Are Marketers Important?

Hell YES marketers are important! There's a new form of company shaping up in the U.S. - at least the ones that will survive and grow in the 21st Century.

This new company is called the Platform Company. A platform company's core involves three core aspects: 1) Design, 2) Production, and 3) MARKETING!

Many manufacturing based companies are having to outsource the "production" piece of the puzzle to emerging markets (India and China) in order to compete, but guess where these new best of breed companies are differentiating themselves? In design and MARKETING.

Bottom Line: Marketers are important. You think Coke, a U.S. company, that generates 80% of its revenues outside the U.S.A. cares about Marketing? Hell yes. Without its intangible brand equity, there's no Coke as we know it.

j. Bruce
www.SalesDrivenMarketing.com

25% Ad Spend Will Be Online Within Decade

An analyst on CNBC today said that the growth curve of online ad spend percentages (within company's overall advertising budgets) will reflect the growth curve allocated to TV media spend percentages. I agree.

When TV 1st came out, there was a lot of hoop'la and fear that all media money would stop flowing to traditional media at the time (radio and print), and all go to TV.

There are many parallels between the growth of advertising online to the growth of TV. Despite what all the experts said at the time of TV's beginnings, just 25% of most balanced media budgets are allocated to TV.

10 years from now we'll look back and notice most companys' media budgets allocate just 25% to online media. Offline media will be thriving, including print, TV and radio.

j. Bruce
www.SalesDrivenMarketing.com

Top Websites for Marketers In 2006

SpyFu: http://www.spyfu.com
Benchmarking website.

Keyword Cloud: http://www.seochat.com/seo-tools/keyword-cloud/
Keyword density tool.

EzineCheck: http://www.ezinecheck.com/check.html
Checks email for spam filter red flags.

Marketing NPV ROI Marketing Tools:
http://www.marketingnpv.com/tools.asp?type=download
Many tools to evaluate marketing ROI.

Google AdWords Keyword Tool: https://adwords.google.com/select/KeywordToolExternal
Gives cost per click and ad positions for keywords.

David Garfinkel's World Copywriting Blog:
http://world-copywriting-institute.typepad.com/world_copywriting_blog/
Good copywriting blog.

Technorati: http://www.technorati.com
Blog search and measures popularity.

KeywordDiscovery: http://www.keyworddiscovery.com
Keyword discovery tool.

SnapShirt: http://www.snapshirts.com
Cool site for winning over clients w/ a unique gift.

Enjoy,

j. Bruce
www.SalesDrivenMarketing.com