Cyber Monday & Marketing During Holidays

If you're a retailer, no matter how big or small you are, you absolutely have to advertise on the search engines during the Holidays. Check these numbers* out:

$29.1 billion in online spending in the 2009 November and December holiday shopping season.

4% increase in online spending over the same period year over year.

$913 million total spent online on Dec. 15, the heaviest spending day of all time.

20% growth in online spending on jewelry and watches, the top performing e-retail category.

No matter what month it is right now, start thinking about Black Friday, Cyber Monday and the holidays now! Don't miss out.

Best,

Jeff Martin

www.SalesDrivenMarketing.com

* Numbers taken out of Barron's, January 11, 2010 Issue, p. 16. Internet measurement company comScore found online holiday sales perked up in 2009.

Twitter Search Engine

Search all your favorite tweets here on a search engine for Twitter.

http://tweetag.com/

Enjoy,

Jeff

www.SalesDrivenMarketing.com

Power of Viral Marketing using YouTube Vids

The top 10 picks for December 2009:

http://www.goviral.com/top10virals.php

1. Activision - Skateboard Dog, agency: Droga 5; Sharethrough
2. National Geographic - Deadly Predator
3. New Zealand Book Council - Going West, agency: Colenso BBDO
4. Victoria’s Secret – One Gift
5. Plane Stupid - Polar Bears
6. Intel - Cannonbells, agency: MRM London
7. Breast Cancer Awareness - Pink Glove Dance
8. Orbit - Clean it up, agency: Evolution Bureau; Sharethrough
9. Epson - Extreme Gamer, agency: twentysix
10. Muscle Milk - Sexy Pilgrim, agency: Pereira & O’Dell, Sharethrough

About the rankings: Goviral issues a monthly top-10 list of viral video rankings on its site, including additional commentary about the videos, their approaches and why the firm thinks they are viral or likely to become viral in the future.

Enjoy,

Jeff Martin

www.SalesDrivenMarketing.com