Malicious Computer Code Found In Online Ads

80% of malicious computer code on the Internet is found in online ads, according to computer security firm Finjan Inc.

As an advertiser, stay away from putting your ads on content sites. This is where most the click fraud occurs. I ran a campaign for a client who sells all over the world. If I do place ads on content sites, I limit my risk by only bidding at most $0.05-$0.10 per click, and you should have seen all the fraud click throughs coming from Korea. This is just one example, but through my experience, click fraud for advertisers occurs on the content partners of Yahoo and Google.

Be safe out there,
j. Bruce Martin (Jeff)
http://www.salesdrivenmarketing.com/
The Internet Advertising Experts.

Online Video Ad Rates for 3Q 2007

Video still doesn't provide the bang for buck that Internet search does, or any CPA ad buy can give you; however, many Fortune 500 companies that don't understand how to truly evaluate their ad buys, are paying:

$40-$50 CPM per short video ad.

Barron's 7/9 Technology Week article states consumers can tolerate maybe 3 video ads in a free hour long video program, which costs advertisers $150 per 1000 viewings ($0.15 in revenue per user).

Take high quality videos out of the equation, many advertisers will pay only $1.00 CPM for ads on user generated content.

j. Bruce Martin (Jeff)
www.SalesDrivenMarketing.com