Get High Conversion Rates From Search Engine Traffic

Online sales and leads are a function of traffic a website gets month-to-month and how well the website converts its traffic into sales or leads.

Average conversion rates for websites range between 1.5-3%. This, while not bad, is just ok. So what can we do to increase conversion rates? We can focus on the landing page, but we're not going to that here with this blog post, we're going to focus on driving solid traffic through paid search advertising campaigns.

A lot of business owners, product managers and marketers place to high of an importance on traffic, and not about looking which TYPE of traffic converts the best. So how do we do this? It's all in how the campaign is set up. Let me explain.

Conversion rates are dependent upon meeting the right ad to the right keyword and the right landing page.

SEGMENTING customers around their motivations is key to increasing conversion rates above the averages. By segmenting customers, you can TARGET the segments by using the right keywords, with the right ads, and the right landing page.

It's a lot easier said than done, but well worth the time, energy and money.

If you have any questions, please contact:

Jeff Martin
Sales Driven Marketing LLC
www.SalesDrivenMarketing.com
phone: 248.275.5243

Do You Need A Widget?

Before even thinking about widgets, make sure you're doing these must have Internet marketing tactics:

1. Effectively advertising on the three primary/largest search engines: Google, Yahoo, and MSN;
2. Measuring how many visits your site gets a month;
3. Calculating the percentage of monthly visitors who either buy or ask for more information (a.k.a. submits a lead);
4. Building (a.k.a. coding) your site with basic search engine optimization (SEO) fundamentals;
5. Posting videos on YouTube;
6. Developing a community of current, past and future customers on MySpace and Facebook; and
7. Blogging and contributing to other blogs relevant to your product and services.

Unless you're already doing all of the above, then don't even think about or pay for widgets.

Happy success,

Jeff
www.SalesDrivenMarketing.com
The Internet Advertising Experts

StumbleUpon - Search Engine 2.0

Marketers and product managers need to keep this Search Engine 2.0 on their radar: www.StumbleUpon.com . Wiki's new search engine works similarly to Stumble's, where users offer feedback to help refine the search results to be more relevant.

At the end of 2006, StumbleUpon.com has near 1.5 million users. Is this enough to run campaigns profitably? Or should you focus internal resources and efforts making money on Google, Yahoo and Microsoft? Test a campaign and see if it works! If not, wait and try again after more people are using the Search Engines 2.0.

j. Bruce
www.SalesDrivenMarketing.com