SEO Optimization & 8 Simple Steps to Implement It

Search engine optimization (SEO) 8 simple steps to implement! Here's a clear, simple, straight forward search engine optimization (SEO) checklist that small and large companies can utilize.

SEO Quick Launch Checklist - Top 8 Simple Steps to Implement

1. Create a profile for free on www.LinkedIn.com and include link backs to your website and blog in your profile.

2. Create a profile for free on www.FaceBook.com and include link backs to your website and blog in your profile.

3. Create a profile for free on www.Myspace.com and include link backs to your website and blog in your profile.

4. Visit www.Blogger.com to set-up a free blog, and make sure you include link backs to your website.

5. Visit www.Wikipedia.com and write an article on your company -- when founded, services offered, etc. and of course include link backs to your company's website.

6. Visit www.TheFlip.com and order for around $100 a video camcorder. This easy-to-use camera makes it extremely simple to record and download videos to www.YouTube.com related to your company on a bi-weekly or monthly basis Sample movie topics include "public service announcements", "how to videos", "special offers", "recap of press releases", "industry analysis", "market trends as you see them", "tutorials", "relevant news worthy events", "new product announcements", and "new applications for existing products."

7. Visit industry related newspapers, journals, and consumer related websites and blogs to contribute to articles and blog discussions (e.g. "post your comments"). At the end of your comments, close by adding your name (or company name) and add a link underneath it. Make it very subtle otherwise you risk your comment or blog contribution not to be published.

8. Find out which keywords people use the most to find your company's products or service offerings on the search engines and then include them in strategic locations throughout your website and press releases. To not get technical, add the keywords in your copy's headlines and at the beginning of paragraphs and sentences. If you can tolerate a little tech talk, make sure the website's title tags and alt tags have your keywords in them.

That's it! If you want any additional color, or want to know why the actions above can help with your SEO efforts, please drop us a line.

Happy Selling,

Jeff Martin
Sales Driven Marketing LLC
www.SalesDrivenMarketing.com

Do You Need A Widget?

Before even thinking about widgets, make sure you're doing these must have Internet marketing tactics:

1. Effectively advertising on the three primary/largest search engines: Google, Yahoo, and MSN;
2. Measuring how many visits your site gets a month;
3. Calculating the percentage of monthly visitors who either buy or ask for more information (a.k.a. submits a lead);
4. Building (a.k.a. coding) your site with basic search engine optimization (SEO) fundamentals;
5. Posting videos on YouTube;
6. Developing a community of current, past and future customers on MySpace and Facebook; and
7. Blogging and contributing to other blogs relevant to your product and services.

Unless you're already doing all of the above, then don't even think about or pay for widgets.

Happy success,

Jeff
www.SalesDrivenMarketing.com
The Internet Advertising Experts

Malicious Computer Code Found In Online Ads

80% of malicious computer code on the Internet is found in online ads, according to computer security firm Finjan Inc.

As an advertiser, stay away from putting your ads on content sites. This is where most the click fraud occurs. I ran a campaign for a client who sells all over the world. If I do place ads on content sites, I limit my risk by only bidding at most $0.05-$0.10 per click, and you should have seen all the fraud click throughs coming from Korea. This is just one example, but through my experience, click fraud for advertisers occurs on the content partners of Yahoo and Google.

Be safe out there,
j. Bruce Martin (Jeff)
http://www.salesdrivenmarketing.com/
The Internet Advertising Experts.