Internet Marketing - How To Succeed In 2009

We're in very difficult economic times, and businesses are preparing for a deep, longer than originally expected recession. How will this impact marketing budgets? Well, it's going to shrink, but what part of it will grow -- yes grow, or at least not shrink? Hint...Internet marketing budgets. Let me explain....

All year 2008 I see TV, radio, newspaper, billboard, and event sponsorship marketing budgets shrink. I also noticed the savvier marketers -- the ones who set-up, launch and track the profitability for each marketing dollar spent -- are allocating a greater percentage of ad budgets to direct response ad campaigns, specifically, direct response Internet advertising campaigns.

Direct response Internet advertising allows you to quickly calculate how much revenue you'll get for spending xyz marketing dollars. To survive and succeed in 2009, challenge yourself, advertising agencies and marketing teams to learn how to best allocate your limited marketing dollars. There's no rhyme or reason why General Motors is slashing drastically its offline ad spend, creating websites for most all its Chevrolet dealerships, and funneling dramatically more ad dollars to the Internet. When it comes to survival, more and more marketing dollars within media budgets are heading to the Internet.

Contact me if you want to talk direct marketing or leave a blog comment to offer up your opinions.

Happy Selling,

Jeff Martin
www.SalesDrivenMarketing.com

Internet Marketing's 2 Success Factors

Your team's success in driving sales, leads, phone calls and appointments from your website is dependent upon two success factors:

1. How many visitors your website gets a month, and
2. How well your website converts the traffic into sales or leads.

Without first focusing on the two success factors above, all other initiatives can be a waste of time, money and resources.

Happy Success!

Jeff Martin
Sales Driven Marketing LLC
www.SalesDrivenMarketing.com
p. 248.275.5243

Do You Need A Widget?

Before even thinking about widgets, make sure you're doing these must have Internet marketing tactics:

1. Effectively advertising on the three primary/largest search engines: Google, Yahoo, and MSN;
2. Measuring how many visits your site gets a month;
3. Calculating the percentage of monthly visitors who either buy or ask for more information (a.k.a. submits a lead);
4. Building (a.k.a. coding) your site with basic search engine optimization (SEO) fundamentals;
5. Posting videos on YouTube;
6. Developing a community of current, past and future customers on MySpace and Facebook; and
7. Blogging and contributing to other blogs relevant to your product and services.

Unless you're already doing all of the above, then don't even think about or pay for widgets.

Happy success,

Jeff
www.SalesDrivenMarketing.com
The Internet Advertising Experts