Before even thinking about widgets, make sure you're doing these must have Internet marketing tactics:
1. Effectively advertising on the three primary/largest search engines: Google, Yahoo, and MSN;
2. Measuring how many visits your site gets a month;
3. Calculating the percentage of monthly visitors who either buy or ask for more information (a.k.a. submits a lead);
4. Building (a.k.a. coding) your site with basic search engine optimization (SEO) fundamentals;
5. Posting videos on YouTube;
6. Developing a community of current, past and future customers on MySpace and Facebook; and
7. Blogging and contributing to other blogs relevant to your product and services.
Unless you're already doing all of the above, then don't even think about or pay for widgets.
Happy success,
Jeff
www.SalesDrivenMarketing.com
The Internet Advertising Experts
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