Internet Marketing success for entrepreneurs is easy, but involves promoting your products and services in multiple channels. Here's a quick and easy check list:
1. Have a website that is clean, simple, and easy to buy on or generate a lead from.
2. Make sure you're aware of basic SEO best practices: A) include keywords in your copy, headlines, B) blog about your products and services, C) Make sure you're on www.facebook.com, www.myspace.com, www.linkedIn.com, and www.YouTube.com
3. Send out direct mail postcards -- www.vistaprint.com is a great company to execute this. Don't forget to add your phone number as well as website address here.
4. Send out email campaigns -- www.constantcontact.com is a great company to launch this. Keep the message simple, include a limited time offer, and have a strong call to action that encourages a sale or lead through your website.
5. Make sure you're utilizing Search Engine Marketing / paid search advertising on www.Google.com, www.msn.com , www.ask.com, www.yahoo.com -- www.SalesDrivenMarketing.com can help your SEM efforts.
If you have any questions, please feel free to call or email me. Don't forget to ask how to obtain the Marketing Halo Effect through advertising on multiple channels.
Happy Selling!
Jeff Martin
www.SalesDrivenMarketing.com
phone: 248.275.5243
Email: JeffMartin@SalesDrivenMarkting.com
Showing posts with label future of internet marketing. Show all posts
Showing posts with label future of internet marketing. Show all posts
Friday, December 19, 2008
Saturday, December 13, 2008
Internet Marketing - How To Succeed In 2009
We're in very difficult economic times, and businesses are preparing for a deep, longer than originally expected recession. How will this impact marketing budgets? Well, it's going to shrink, but what part of it will grow -- yes grow, or at least not shrink? Hint...Internet marketing budgets. Let me explain....
All year 2008 I see TV, radio, newspaper, billboard, and event sponsorship marketing budgets shrink. I also noticed the savvier marketers -- the ones who set-up, launch and track the profitability for each marketing dollar spent -- are allocating a greater percentage of ad budgets to direct response ad campaigns, specifically, direct response Internet advertising campaigns.
Direct response Internet advertising allows you to quickly calculate how much revenue you'll get for spending xyz marketing dollars. To survive and succeed in 2009, challenge yourself, advertising agencies and marketing teams to learn how to best allocate your limited marketing dollars. There's no rhyme or reason why General Motors is slashing drastically its offline ad spend, creating websites for most all its Chevrolet dealerships, and funneling dramatically more ad dollars to the Internet. When it comes to survival, more and more marketing dollars within media budgets are heading to the Internet.
Contact me if you want to talk direct marketing or leave a blog comment to offer up your opinions.
Happy Selling,
Jeff Martin
www.SalesDrivenMarketing.com
All year 2008 I see TV, radio, newspaper, billboard, and event sponsorship marketing budgets shrink. I also noticed the savvier marketers -- the ones who set-up, launch and track the profitability for each marketing dollar spent -- are allocating a greater percentage of ad budgets to direct response ad campaigns, specifically, direct response Internet advertising campaigns.
Direct response Internet advertising allows you to quickly calculate how much revenue you'll get for spending xyz marketing dollars. To survive and succeed in 2009, challenge yourself, advertising agencies and marketing teams to learn how to best allocate your limited marketing dollars. There's no rhyme or reason why General Motors is slashing drastically its offline ad spend, creating websites for most all its Chevrolet dealerships, and funneling dramatically more ad dollars to the Internet. When it comes to survival, more and more marketing dollars within media budgets are heading to the Internet.
Contact me if you want to talk direct marketing or leave a blog comment to offer up your opinions.
Happy Selling,
Jeff Martin
www.SalesDrivenMarketing.com
Wednesday, February 13, 2008
Market Better, Economy Worse?
Saying goes, the stock market predicts 6-12 months out. Does this mean all of us feeling pain by living in the economy on a daily basis, but the stock market getting better? Click this blog's title to view a graph of the stock market.
Look to buy consumer discretionary and financials soon based on this article:
http://www.thestreet.com/p/_htmlrmd/rmoney/technicalanalysis/10403128.html
What doesn't kill us, makes us stronger.
Jeff
www.SalesDrivenMarketing.com
The Internet Advertising Experts
Look to buy consumer discretionary and financials soon based on this article:
http://www.thestreet.com/p/_htmlrmd/rmoney/technicalanalysis/10403128.html
What doesn't kill us, makes us stronger.
Jeff
www.SalesDrivenMarketing.com
The Internet Advertising Experts
Friday, February 01, 2008
Microsoft & Yahoo: What's Old Is New - Kind Of
Traffic traffic and traffic. Any website's success is dependent upon:
1. How many visits it gets a month, and
2. How well the site converts the traffic into hardcore business.
For the marketer concerned about making sure every dollar spent in advertising generates at least a dollar of profit, this deal means nothing in the near term.
For the Corporate 500 company and big ad agencies who want scale in placing display ads (brand building campaigns), once Microsoft purchases and integrates Yahoo into the fold, it'll be a lot easier to launch, manage and measure a campaigns effectiveness -- this is a year or two out.
Bottom line: this is a strategic move for Microsoft to make gains on Google's lead, and make sure they're front and center as the online marketing spend increases from $40 Billion to $80 Billion in the next three years.
What's your take?
Jeff
www.SalesDrivenMarketing.com
The Internet Advertising Experts
1. How many visits it gets a month, and
2. How well the site converts the traffic into hardcore business.
For the marketer concerned about making sure every dollar spent in advertising generates at least a dollar of profit, this deal means nothing in the near term.
For the Corporate 500 company and big ad agencies who want scale in placing display ads (brand building campaigns), once Microsoft purchases and integrates Yahoo into the fold, it'll be a lot easier to launch, manage and measure a campaigns effectiveness -- this is a year or two out.
Bottom line: this is a strategic move for Microsoft to make gains on Google's lead, and make sure they're front and center as the online marketing spend increases from $40 Billion to $80 Billion in the next three years.
What's your take?
Jeff
www.SalesDrivenMarketing.com
The Internet Advertising Experts
Subscribe to:
Posts (Atom)