Tuesday, January 12, 2010

Cyber Monday & Marketing During Holidays

If you're a retailer, no matter how big or small you are, you absolutely have to advertise on the search engines during the Holidays. Check these numbers* out:

$29.1 billion in online spending in the 2009 November and December holiday shopping season.
4% increase in online spending over the same period year over year.
$913 million total spent online on Dec. 15, the heaviest spending day of all time.
20% growth in online spending on jewelry and watches, the top performing e-retail category.

No matter what month it is right now, start thinking about Black Friday, Cyber Monday and the holidays now! Don't miss out.

Best,

Jeff Martin
www.SalesDrivenMarketing.com

* Numbers taken out of Barron's, January 11, 2010 Issue, p. 16. Internet measurement company comScore found online holiday sales perked up in 2009.

Friday, January 08, 2010

Twitter Search Engine

Search all your favorite tweets here on a search engine for Twitter.


Enjoy,

Jeff
www.SalesDrivenMarketing.com

Wednesday, January 06, 2010

Power of Viral Marketing using YouTube Vids

The top 10 picks for December 2009:

http://www.goviral.com/top10virals.php

  1. Activision - Skateboard Dog, agency: Droga 5; Sharethrough
  2. National Geographic - Deadly Predator
  3. New Zealand Book Council - Going West, agency: Colenso BBDO
  4. Victoria’s Secret – One Gift
  5. Plane Stupid - Polar Bears
  6. Intel - Cannonbells, agency: MRM London
  7. Breast Cancer Awareness - Pink Glove Dance
  8. Orbit - Clean it up, agency: Evolution Bureau; Sharethrough
  9. Epson - Extreme Gamer, agency: twentysix
  10. Muscle Milk - Sexy Pilgrim, agency: Pereira & O’Dell, Sharethrough
About the rankings: Goviral issues a monthly top-10 list of viral video rankings on its site, including additional commentary about the videos, their approaches and why the firm thinks they are viral or likely to become viral in the future.

Enjoy,

Jeff Martin
www.SalesDrivenMarketing.com

Saturday, August 15, 2009

PPC / SEM or SEO? or Both! Ugh!! Help Me!

Thursday, August 13, 2009
Info pulled from an email, sent 8/13/09, from "Center For Media Research, Research Brief: SEO or PPC."


SEO or PPC

According to a new study by Engine Ready, based on traffic to 26 e-retail sites in a 12-month period that ended June 30, visitors who arrive at a retailer's site from paid search ads are 50% more likely to buy than those who come from clicking on a natural search link. The conversion rate from paid search is 2.03% versus 1.26% from organic search, according to the study as reported by Internet Retailer.

From Wikipedia:
Pay per click (PPC) is an Internet advertising model, used on websites, in which advertisers pay their host only when their ad is clicked. With search engines (SEO), advertisers typically bid on keyword phrases relevant to their target market.


The current study is a follow up of a completed two year study in 2008 to identify the magnitude of any visitor behavioral trends based on traffic source in a way that could help marketers adjust their strategies to maximize value. Although there can be an almost endless number of individual traffic sources, notes the study, this study, identified and measured 4 primary traffic source categories that encapsulate all source origins:
  • Organic listings
  • Paid listings
  • Direct access and bookmarks
  • Other referrer
Most likely to buy are consumers who navigate directly to a retailer's site by typing in a URL or clicking on a bookmark, as their conversion rate registered at 7.38%. Consumers who came to an e-commerce site from another site or an e-mail converted at 6.58%, the study shows. The overall conversion rate was 3.6%.
The study found that:
  • Paid search visitors bought the most, with an average order value of $117.06 versus $109.27 for those coming from other sites, $106.64 for visitors from organic search and $95.29 from direct referrals, such as from a bookmark or direct entry of a URL
  • Average order value for all retailers in the study was $104.21, down 31.7% from a previous Engine Ready study that analyzed data from a two-year period that ended December 2007. Retailers said average order values from all channels have declined in the past 12 to 18 months
  • The average time on a site per visit increased 5.8% from the previous study to 4 minutes, 33 seconds. Consumers who navigated directly to a site spent 5 minutes, 8 seconds. The study found consumers who spent more time on a site were more likely to buy, but that their average order value was not higher than that of other buyers
  • Site visitors on average viewed 5.2 pages per visit, up 15.6% from the previous study. Those who came directly or from other sites or e-mail viewed the most pages, 6.2 on average
  • Average number of seconds on a page dropped 9% from the earlier study to 53 seconds, which could be a sign marketers are doing a better job of presenting information on their pages in a more easily readable format, the study says. Paid search visitors spent the most time on a page, 66 seconds on average.
  • 43.9% of all visitors left after viewing just one page, down slightly from 44.5% in the earlier study. Organic search produced the highest bounce rate, 48.5%, and direct access the lowest, 39.2%
  • Direct access produced the largest share of site visits (40%), followed by other referring sites and e-mail (27.9%), paid search (19.8%) and organic search (12.3%)
This study is based on an analysis of 20.8 million visits and 108 million page views to 26 e-commerce sites from July 1, 2008, through June 30, 2009. 21 of the 27 companies in the latest study also provided data for the earlier Engine Ready study.

Monday, June 08, 2009

Web 3.0 ?

Web 3.0 is here, but what is it?

Could this be it? Type in " www.BooneOakley.com " into your browser and you'll know what I mean.

Hmm...what say you?

Wednesday, February 18, 2009

SEO Optimization & 8 Simple Steps to Implement It

Search engine optimization (SEO) 8 simple steps to implement! Here's a clear, simple, straight forward search engine optimization (SEO) checklist that small and large companies can utilize.

SEO Quick Launch Checklist - Top 8 Simple Steps to Implement

1. Create a profile for free on www.LinkedIn.com and include link backs to your website and blog in your profile.

2. Create a profile for free on www.FaceBook.com and include link backs to your website and blog in your profile.

3. Create a profile for free on www.Myspace.com and include link backs to your website and blog in your profile.

4. Visit www.Blogger.com to set-up a free blog, and make sure you include link backs to your website.

5. Visit www.Wikipedia.com and write an article on your company -- when founded, services offered, etc. and of course include link backs to your company's website.

6. Visit www.TheFlip.com and order for around $100 a video camcorder. This easy-to-use camera makes it extremely simple to record and download videos to www.YouTube.com related to your company on a bi-weekly or monthly basis Sample movie topics include "public service announcements", "how to videos", "special offers", "recap of press releases", "industry analysis", "market trends as you see them", "tutorials", "relevant news worthy events", "new product announcements", and "new applications for existing products."

7. Visit industry related newspapers, journals, and consumer related websites and blogs to contribute to articles and blog discussions (e.g. "post your comments"). At the end of your comments, close by adding your name (or company name) and add a link underneath it. Make it very subtle otherwise you risk your comment or blog contribution not to be published.

8. Find out which keywords people use the most to find your company's products or service offerings on the search engines and then include them in strategic locations throughout your website and press releases. To not get technical, add the keywords in your copy's headlines and at the beginning of paragraphs and sentences. If you can tolerate a little tech talk, make sure the website's title tags and alt tags have your keywords in them.

That's it! If you want any additional color, or want to know why the actions above can help with your SEO efforts, please drop us a line.

Happy Selling,

Jeff Martin
Sales Driven Marketing LLC
www.SalesDrivenMarketing.com

Wednesday, February 11, 2009

40% CMO's Unhappy with New-Hire Talent Pool

CMOs at top US companies place the highest value on creative thinkers and leaders when they are looking for new hires, but 39% say they are dissatisfied with the availability of qualified employment candidates, according to research from Epsilon.

Only 5% of CMOs say they are “very satisfied” with the qualified talent pool of candidates when ‘qualified’ is defined as “someone who is able to handle their responsibilities on day one.”

Hardest-to-Find Characteristics

The CMOs in the survey also said that finding employees who provide leadership and inspiration, and who are forward thinking, modern and creative were the hardest to find:



“These survey results show a significant number of unsatisfied hiring decision-makers who are anxious to find candidates with marketing talent,” said said Epsilon CMO Steve Cone. “The results suggest that while hiring may be slow in 2009, job seekers who combine creativity and leadership with data mining or digital experience will have ample opportunities in corporate marketing or the agency side of the business.”

Apple Most Admired by CMOs

The research also asked CMOs to name the companies they feel display “best practices” in their marketing efforts and found that Apple - far above all others - does this best.



In fact, with the exception of Apple, Procter & Gamble, Bank of America and American Express, CMOs view most companies as stagnant and lacking innovation in their marketing efforts, Epsilon said.

Agencies Rarely Exceed Expectations

CMOs surveyed say that more than one third of work in their department is outsourced to contracted agencies, but more often than not, the agencies of record performed only adequately, or even below standards.

Asked to evaluate the extent to which their agency of record exceeds their organization’s expectations in a variety of categories, the marketing executives gave the lowest marks to price (9%) and return on investment (12%). They gave higher scores for communication (27%), knowledge of their business (24%) and client service (23%).



When the bar was lowered slightly to “meets expectations,” the scores increased significantly to price (71%), ROI (67%), communication (60%), knowledge of my business (62%) and client service (64%).

Strategy and Planning Least Likely To Be Outsourced

The survey asked CMOs to identify the marketing effort they would never outsource. Approximately 34% of respondents named strategy and planning services, which received the highest score. Other top scorers:



About the survey: Epsilon’s CMO Survey was conducted in two waves in the fall of 2008 among 180 senior marketing executives. Of the respondents, 100% said they are very or somewhat involved in determining company marketing initiatives. Additional in-depth information about CMO characteristics, preferences and viewpoints is available in a special report from Epsilon that profiles the American CMO.

Friday, December 19, 2008

Internet Marketing Success - Succeed Now!

Internet Marketing success for entrepreneurs is easy, but involves promoting your products and services in multiple channels. Here's a quick and easy check list:

1. Have a website that is clean, simple, and easy to buy on or generate a lead from.
2. Make sure you're aware of basic SEO best practices: A) include keywords in your copy, headlines, B) blog about your products and services, C) Make sure you're on www.facebook.com, www.myspace.com, www.linkedIn.com, and www.YouTube.com
3. Send out direct mail postcards -- www.vistaprint.com is a great company to execute this. Don't forget to add your phone number as well as website address here.
4. Send out email campaigns -- www.constantcontact.com is a great company to launch this. Keep the message simple, include a limited time offer, and have a strong call to action that encourages a sale or lead through your website.
5. Make sure you're utilizing Search Engine Marketing / paid search advertising on www.Google.com, www.msn.com , www.ask.com, www.yahoo.com -- www.SalesDrivenMarketing.com can help your SEM efforts.

If you have any questions, please feel free to call or email me. Don't forget to ask how to obtain the Marketing Halo Effect through advertising on multiple channels.

Happy Selling!

Jeff Martin
www.SalesDrivenMarketing.com
phone: 248.275.5243
Email: JeffMartin@SalesDrivenMarkting.com

Saturday, December 13, 2008

Internet Marketing - How To Succeed In 2009

We're in very difficult economic times, and businesses are preparing for a deep, longer than originally expected recession. How will this impact marketing budgets? Well, it's going to shrink, but what part of it will grow -- yes grow, or at least not shrink? Hint...Internet marketing budgets. Let me explain....

All year 2008 I see TV, radio, newspaper, billboard, and event sponsorship marketing budgets shrink. I also noticed the savvier marketers -- the ones who set-up, launch and track the profitability for each marketing dollar spent -- are allocating a greater percentage of ad budgets to direct response ad campaigns, specifically, direct response Internet advertising campaigns.

Direct response Internet advertising allows you to quickly calculate how much revenue you'll get for spending xyz marketing dollars. To survive and succeed in 2009, challenge yourself, advertising agencies and marketing teams to learn how to best allocate your limited marketing dollars. There's no rhyme or reason why General Motors is slashing drastically its offline ad spend, creating websites for most all its Chevrolet dealerships, and funneling dramatically more ad dollars to the Internet. When it comes to survival, more and more marketing dollars within media budgets are heading to the Internet.

Contact me if you want to talk direct marketing or leave a blog comment to offer up your opinions.

Happy Selling,

Jeff Martin
www.SalesDrivenMarketing.com

Wednesday, August 20, 2008

Shopping Cart Abandonment Rates - Stats

Here's a good blog entry on shopping cart abandonment rates:
http://webanalysis.blogspot.com/2008/05/shopping-cart-abandonment-and.html

Happy selling,

Jeff
www.SalesDrivenMarketing.com

Monday, May 05, 2008

Reports For Improving SEO & SEM Efforts

Here is a good, quick summary listing various reports to look at when working on your SEO and SEM initiatives.

Cut & paste this link into your browser:

http://www.pandia.com/features/logfiles.html

Enjoy,

Jeff Martin
www.SalesDrivenMarketing.com
Get More Leads & Sales From Your Website

Monday, April 28, 2008

Get High Conversion Rates From Search Engine Traffic

Online sales and leads are a function of traffic a website gets month-to-month and how well the website converts its traffic into sales or leads.

Average conversion rates for websites range between 1.5-3%. This, while not bad, is just ok. So what can we do to increase conversion rates? We can focus on the landing page, but we're not going to that here with this blog post, we're going to focus on driving solid traffic through paid search advertising campaigns.

A lot of business owners, product managers and marketers place to high of an importance on traffic, and not about looking which TYPE of traffic converts the best. So how do we do this? It's all in how the campaign is set up. Let me explain.

Conversion rates are dependent upon meeting the right ad to the right keyword and the right landing page.

SEGMENTING customers around their motivations is key to increasing conversion rates above the averages. By segmenting customers, you can TARGET the segments by using the right keywords, with the right ads, and the right landing page.

It's a lot easier said than done, but well worth the time, energy and money.

If you have any questions, please contact:

Jeff Martin
Sales Driven Marketing LLC
www.SalesDrivenMarketing.com
phone: 248.275.5243

Wednesday, February 20, 2008

Internet Marketing's 2 Success Factors

Your team's success in driving sales, leads, phone calls and appointments from your website is dependent upon two success factors:

1. How many visitors your website gets a month, and
2. How well your website converts the traffic into sales or leads.

Without first focusing on the two success factors above, all other initiatives can be a waste of time, money and resources.

Happy Success!

Jeff Martin
Sales Driven Marketing LLC
www.SalesDrivenMarketing.com
p. 248.275.5243

Wednesday, February 13, 2008

Market Better, Economy Worse?

Saying goes, the stock market predicts 6-12 months out. Does this mean all of us feeling pain by living in the economy on a daily basis, but the stock market getting better? Click this blog's title to view a graph of the stock market.

Look to buy consumer discretionary and financials soon based on this article:
http://www.thestreet.com/p/_htmlrmd/rmoney/technicalanalysis/10403128.html

What doesn't kill us, makes us stronger.

Jeff
www.SalesDrivenMarketing.com
The Internet Advertising Experts

Tuesday, February 05, 2008

Who Influences Car Purchases?

My advertising business serves automotive dealerships across the country, and I want to offer you a quick read offering insightful, actionable insight to help you or your clients market vehicles.

Here's the link to an article titled, "Who Do You Trust (When Buying a Car)?"
http://blogs.mediapost.com/research_brief/?p=1633

Best,

Jeff Martin, CEO
Sales Driven Marketing LLC
www.SalesDrivenMarketing.com

Monday, February 04, 2008

Article on EBay's Needed Changes

eBay Makes a Bid to Lure Back Entrepreneurs
02/04/08 - 01:17 PM EST
Elizabeth Blackwell


When a company changes leadership, you hear a lot of talk about fresh ideas.
At eBay(EBAY - Cramer's Take - Stockpickr), the transformation has started before the lame-duck CEO has even left the building.

CEO-in-waiting John Donahoe (who will take over from Meg Whitman in March) has previewed his plans to revamp the site's core business: the eBay Marketplace.

At the company's eCommerce Forum in Washington, D.C., he announced a series of changes to the buying and selling experience, ranging from a new fee structure to an enhanced feedback system.

The reasons for the changes are apparent to long-time eBay users. Sites such as Amazon(AMZN - Cramer's Take - Stockpickr) and Yahoo!(YHOO - Cramer's Take - Stockpickr) have pounced on eBay's business by offering their own versions of online stores for small businesses. As customers have become more comfortable shopping online, many small retailers have also set up their own sites, cutting out the eBay middleman.

Now, eBay is trying to win those businesses back. That's the reason Donahoe is courting eBay's top-rated merchants, known as Power Sellers. While eBay used to pride itself on keeping sellers on a level playing field, Power Sellers now will be rewarded with better placement in search results, as well as discounts on fees.

"It's a huge break with the old establishment," says Jonathan Garriss, chief executive of the Web site Gotham City Online and executive director of the Professional eBay Sellers Alliance, which has long advocated such a move. "Before, we often felt like we were banging our heads against the wall."

Professional-level sellers have complained that the site didn't distinguish them enough from the occasional eBay users auctioning off the contents of Grandma's garage in an online version of a yard sale. The proposed changes, Garriss says, are a step in the right direction. "It gives sellers a carrot to improve the buyer experience," he says. "I've got a vested interest in this. Bad sellers impact me, because they drive buyers away from eBay."

Other relatively simple changes are aimed at bringing eBay up to current online retail standards. Ten years ago, seeing a stark list of text-only search results didn't turn off buyers. These days, visuals count. Buyers expect to see photos of products as they're browsing, and eBay charged an extra fee for sellers to include them in search results.

Effective Feb. 20, eBay will provide these "gallery" images for free, so buyers can scan pictures quickly and efficiently. Saving these potential buyers time will hopefully translate to increased sales.

"Most sellers are cautiously optimistic," says Scot Wingo, chief executive of ChannelAdvisor, which produces software used by several thousand eBay sellers, and author of eBay Strategies: 10 Proven Methods to Maximize Your eBay Business. "The company hasn't quite hit the bull's-eye yet, but they're a lot closer than they've been."

Wingo points out that the new fee structure will increase costs for some sellers. "The folks who sell at auction will be hit the hardest," he says, as eBay's take of each item's final sale price rises from 5.25 to 8.75 percent. Sellers who list their items at a fixed price -- as many of the most established eBay businesses do -- should actually benefit from the changes, thanks to a reduction in insertion fees (the cost to list an item, regardless of whether or not it sells).

The company is also courting its Power Sellers by working with PayPal to improve security for credit-card sales. Power Sellers will now be protected against unauthorized and nonreceipt claims for international transactions. "It should decrease fraud levels," notes Wingo. That might make businesses less likely to restrict their sales to the U.S., increasing their potential sales worldwide.

"We need to redo our playbook, we need to redo it fast and we need to take bold actions," Donahoe said at the conference. Now it's up to the sellers to take the ball and run with it.

"Sellers will have to re-engage," Garriss says. "They have to start advancing and looking at their practices. If they're willing to adapt, there are some very good opportunities for them here."

2/4/08 Technical Chart of the Markets

Friday, February 01, 2008

The New Power House - MicroHoo!

If you want to see what this will mean, check out the market share of various online properties AFTER Microsoft completes its hostile takeover of Yahoo.

http://www.marketingcharts.com/direct/combined-yahoo-microsoft-would-make-web-powerhouse-but-not-in-search-3305/#comment-1969

Happy Selling,

Jeff
www.SalesDrivenMarketing.com
The Internet Advertising Experts

Microsoft & Yahoo: What's Old Is New - Kind Of

Traffic traffic and traffic. Any website's success is dependent upon:

1. How many visits it gets a month, and
2. How well the site converts the traffic into hardcore business.

For the marketer concerned about making sure every dollar spent in advertising generates at least a dollar of profit, this deal means nothing in the near term.

For the Corporate 500 company and big ad agencies who want scale in placing display ads (brand building campaigns), once Microsoft purchases and integrates Yahoo into the fold, it'll be a lot easier to launch, manage and measure a campaigns effectiveness -- this is a year or two out.

Bottom line: this is a strategic move for Microsoft to make gains on Google's lead, and make sure they're front and center as the online marketing spend increases from $40 Billion to $80 Billion in the next three years.

What's your take?

Jeff
www.SalesDrivenMarketing.com
The Internet Advertising Experts

Thursday, January 31, 2008

MEAN OLD USA

My personal wish is for those around the world who bash this great country I live in to read the following email I received on 1/31/08. Jeff

Subject: MEAN OLD USA

Mean Old USA....

When in England at a fairly large conference, Colin Powell was asked by the
Archbishop of Canterbury if our plans for Iraq were just an example of
'empire building' by George Bush.

He answered by saying, "Over the years, the United States has sent many of
its fine young men and women into great peril to fight for freedom beyond
our borders. The only amount of land we have ever asked for in return is
enough to bury those that did not return."
It became very quiet in the room **************

Then there was a conference in France where a number of international
engineers were taking part, including French and American. During a break
one of the French engineers came back into the room saying "Have you heard
the latest dumb stunt Bush has done? He has sent an aircraft carrier to
Indonesia to help the tsunami victims. What does he intended to do, bomb
them?"

A Boeing engineer stood up and replied quietly: "Our carriers have three
hospitals on board that can treat several hundred people; they are nuclear
powered and can supply emergency electrical power to shore facilities;
they have three cafeterias with the capacity to feed 3,000 people three
meals a day, they can produce several thousand gallons of fresh water from
sea water each day, and they carry half a dozen helicopters for use in
transporting victims and injured to and from their flight deck.. We have
eleven such ships; how many does France have?"
Once again, dead silence. *****************

A US. Navy Admiral was attending a naval conference that included Admirals
from the U.S., English, Canadian, Australian and French Navies. At a
cocktail reception, he found himself standing with a large group of
Officers that included personnel from most of those countries. Everyone
was chatting away in English as they sipped their drinks but a French
admiral suddenly complained that, 'whereas Europeans learn many languages,
Americans learn only English.' He then asked, 'Why is it that we always
have to speak English in these conferences rather than speaking French?'

Without hesitating, the American Admiral replied 'Maybe its because the
Brits, Canadians, Aussies and Americans arranged it so you wouldn't have to
speak German.'

You could have heard a pin drop!