Microsoft & Yahoo: What's Old Is New - Kind Of

Traffic traffic and traffic. Any website's success is dependent upon:

1. How many visits it gets a month, and
2. How well the site converts the traffic into hardcore business.

For the marketer concerned about making sure every dollar spent in advertising generates at least a dollar of profit, this deal means nothing in the near term.

For the Corporate 500 company and big ad agencies who want scale in placing display ads (brand building campaigns), once Microsoft purchases and integrates Yahoo into the fold, it'll be a lot easier to launch, manage and measure a campaigns effectiveness -- this is a year or two out.

Bottom line: this is a strategic move for Microsoft to make gains on Google's lead, and make sure they're front and center as the online marketing spend increases from $40 Billion to $80 Billion in the next three years.

What's your take?

Jeff
www.SalesDrivenMarketing.com
The Internet Advertising Experts