Are Marketers Important?

Hell YES marketers are important! There's a new form of company shaping up in the U.S. - at least the ones that will survive and grow in the 21st Century.

This new company is called the Platform Company. A platform company's core involves three core aspects: 1) Design, 2) Production, and 3) MARKETING!

Many manufacturing based companies are having to outsource the "production" piece of the puzzle to emerging markets (India and China) in order to compete, but guess where these new best of breed companies are differentiating themselves? In design and MARKETING.

Bottom Line: Marketers are important. You think Coke, a U.S. company, that generates 80% of its revenues outside the U.S.A. cares about Marketing? Hell yes. Without its intangible brand equity, there's no Coke as we know it.

j. Bruce
www.SalesDrivenMarketing.com