Blog To Engage Customers

You gotta be in touch. Either with your employees, team, clients or customers. If you're not, your products and or leadership with get dated. It's survival of the fittest! Whether you want to believe this or not.

Because there are only 24 hours in the day, how do you remain "in touch", and yet still get your job responsibilities done? Hire an Intern to surf the web, compile a summary, and give it to you on a daily, weekly basis? Assign this task to your R and D Department? No. Information flow here is too slow, ultimately making it worthless.

So what do you do? Each employee needs to be in touch. You can lean on the technology that's out there. Your children, nephews or nieces are using it to keep in touch, gain touch, or influence their social networks. They use blogs, IM's and social networking sites. You, your team and company can too!

Why? To deliver a superior, differentiated product, you need to know what your customers, clients and employees are saying. Understant the market by surfing the blogs and discussion boards that are out there. Spend 5 minutes a day. This is FREE market research. Otherwise, you can spend thousands of dollars to get the same insight with survey and focus groups.

Blogs, Vlogs and discussion boars offer us issues or positives people are saying about you. If it's a potential PR nightmare, hopefully you catch it early and influence it the way you want it before it spirals out of control. Contribute to the blogs when needed. Engage! Learn. Create the dialogue. Think of the alternative - people not caring to spend time talking about your company.

Things move to fast. If you're not involved, you're HISTORY!

How does all this relate to driving sales? Engagement means you're intune with your market. That market can be your internal or external customers, or maybe your "market" is your employee base.

To know what you need to do to offer a needed, compelling product, you need to be ENGAGED!

j. Bruce
www.SalesDrivenMarketing.com