Nomatter the size of your company -- small mom & pop shop or Fortune 500 company -- focus your time, money and resources on search engine marketing (both SEO and Paid Search) before even considering to play w/ podcasting, RSS feeds or the alike.
To support my tip mentioned above, please read an article written by BusinessWeek November, 2006: http://www.salesdrivenmarketing.com/salesdrivenuniversity/dontpodcastuntil2008.html
Enjoy,
j. Bruce
www.SalesDrivenMarketing.com
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