Thursday, November 16, 2006

Making Local Search Work

Few tips when structuring local campaigns:

  1. Put ads on both regular paid search and mobile search networks,
  2. Not only target keywords to cities, states and zip codes, but also specific neighborhood names, area codes, counties, airport codes and various metropolitan areas.
  3. And don't forget including keywords with product/sku names, SKU's, governmental terms and industry/slang terms.

For more detail, check out this article on webpronews.com : http://www.webpronews.com/topnews/topnews/wpn-60-20061115PubConLocalandMobileSearchMarketing.html

j. Bruce

www.SalesDrivenMarketing.com

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