The key is integration w/ print (newspapers), TV and radio ad campaigns.
You see it observing Google and Yahoo forming relationships w/ various newspapers across the country. And, indirectly, this allows mass by targeting many local markets w/ a well planned and executed campaign.
It's not there yet, but will be once Google and Yahoo provides the tools to advertisers.
j. Bruce
www.SalesDrivenMarketing.com
Wednesday, November 29, 2006
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