Thursday, July 19, 2007

Malicious Computer Code Found In Online Ads

80% of malicious computer code on the Internet is found in online ads, according to computer security firm Finjan Inc.

As an advertiser, stay away from putting your ads on content sites. This is where most the click fraud occurs. I ran a campaign for a client who sells all over the world. If I do place ads on content sites, I limit my risk by only bidding at most $0.05-$0.10 per click, and you should have seen all the fraud click throughs coming from Korea. This is just one example, but through my experience, click fraud for advertisers occurs on the content partners of Yahoo and Google.

Be safe out there,
j. Bruce Martin (Jeff)
http://www.salesdrivenmarketing.com/
The Internet Advertising Experts.

1 comment:

Anonymous said...

This is great info to know.