Thursday, December 21, 2006

SEO 2007 Fundamentals

Keep your web architecture simple, and don't game the system! Here is a summary moving into 2007 for SEO (a.k.a. FREE search):

  • Keep the duplicate content on your site to a minimum. Write original copy.
  • Simplify your URL's -- minimize the number of variables in them.
  • Don't play the linking "farm" game for both inlinks and outlinks.
  • Don't expect buried pages on your site to get picked up by the search engines.
  • Add meta descriptions to the pages you want picked up.
  • Make sure your title tags and page titles are relevant to each page.
  • Add alt tags to all your graphics (descriptions that appear when you scroll over graphics).

Good luck!

j. Bruce / www.SalesDrivenMarketing.com

2 comments:

Anonymous said...

Good stuff. I see there are all sorts of debates as to whether it's important or not anymore to use meta tags, but I still believe in them, especially as it pertains to keywords.

Sales Driven Marketing said...

Mitch, you're right! Core keywords used in your meta tags, and sprinkled in your copy, as well as used in your page titles, is a must. Great insight!

j. Bruce
www.SalesDrivenMarketing.com