eRetail Stores Web Traffic Sources

Biggest referral gainer in 2006 is myspace, accounting for 2% of traffic. Here's more detail:

• Social networking sites account for 6% of traffic
• Search engines are the main source, accounting for 26% of a retail stores' online traffic. Google (16%) is the main driver, with Yahoo (5%) in second place, and MSN (2%) in third.
• Email drives 9% of the traffic.
• Web directories, including shopping comparison sites, account for 5.5% of a retail sites traffic.

Lesson for executives and marketers: if you need to grow your traffic, look for the various online means above to fuel your growth if your ratios aren't there today.

Random Musings: according to Hitwise, retail categores benefiting the most from search engine traffic are groceries and alcohol, victoria secret like clothing and accessories, and house and garden products.

Information Sources: article from OnlineMedia, written on 12/7/06, titled "Social Networking Sites Fuel E-Commerce Traffic"