Days & Times of Day to Advertise

M-F: Most Sales Occur Between (decending order)

11 a.m. - noon.
4 p.m. - 5 p.m.
3. p.m. - 4 p.m.

M-F: Range Most Sales Occur

10 a.m. - 1 p.m.
3 p.m. - 5 p.m.

M-F: Least Sale Occur

Midnight - 8 a.m.

Best Days of Week to Advertise

Monday - Tuesday: each day commands 18% of money spent during a week
Wednesday: 17% of money spent during a week
Thursday: 15% of money spent during a week
Friday: 16% of money spent during a week
Saturday: 9% of money spent during a week
Sunday: 8% of total sales.

Shopping Done at Work

58% of all online shopping is done at work.
Busiest online shopping day is Cyber-Monday (Monday after Thanksgiving).


Source: comScore Networks: Online shopping trends in 2005.