Video still doesn't provide the bang for buck that Internet search does, or any CPA ad buy can give you; however, many Fortune 500 companies that don't understand how to truly evaluate their ad buys, are paying:
$40-$50 CPM per short video ad.
Barron's 7/9 Technology Week article states consumers can tolerate maybe 3 video ads in a free hour long video program, which costs advertisers $150 per 1000 viewings ($0.15 in revenue per user).
Take high quality videos out of the equation, many advertisers will pay only $1.00 CPM for ads on user generated content.
j. Bruce Martin (Jeff)
www.SalesDrivenMarketing.com
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2 comments:
Love to see this discussion! It’s great to see you all working through the issues and also, it’s great to see recommendations for testing. In the end, it’s what your actual users do and prefer that should be your biggest driver in making these decisions.
Great article and discussion!
online marketing
Love to see this discussion! It’s great to see you all working through the issues and also, it’s great to see recommendations for testing. In the end, it’s what your actual users do and prefer that should be your biggest driver in making these decisions.
Great article and discussion!
online marketing
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