Yahoo Search Is Getting Better!

Yahoo's PANAMA release IS COMING...HERE'S AN UPDATE!

It's looking like Yahoo's Panama is getting ready to go live - in a controlled roll out starting this month, and probably not reaching a "full" rollout until 1st or 2nd quarter of 2007.

The main benefits Panama basically puts Yahoo Paid Search in line with Google's Adsense and now Microsoft's AdCenter. Some of these enhancements include:

1. Geo Targeting. Quickly letting advertisers set up campaigns at a city, state and hopefully country level. Right now, Yahoo's Paid Seach for local campaigns is basically non-existent.

2. Campaign Setup. Before it was WAY TO DIFFICULT and TIMELY to set up multiple campaigns (e.g. for different products or divisions). It took 3-5 days for separate campaign set-up, and was hard to justify the time to manage multiple campaigns on Yahoo. Now, that's changing...woo hoo!!

3. Easier to run short term campaigns. Can automatically set up campaign start and end dates...great for limited time offer campaigns.

4. Dynamic Keyword Insertion. Hopefully easier to use, or more intuitive than Microsoft's platform, but now you can insert keywords into your ads. We all know if the keyword is located directly in the ad, then it should get a better click through rate.

5. Ad Testing. Oh wow, was this needed. In fact, because it was so difficult to do on Yahoo in the past, Sales Driven Marketing used Google to test which ads performed the best - using A/B Testing, then took the better performing ad to Yahoo's ad network. Panama now resolves this deficiency!!

Let us know if you have any questions!

j. Bruce Martin (Jeff)
www.SalesDrivenMarketing.com
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