tag:blogger.com,1999:blog-296119142012-01-25T13:40:35.965-05:00Search Engine Marketing. SEM. Internet Marketing. Direct Marketing. Web Strategy. Online Sales. Lead Generation. Website Merchandising.Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.comBlogger571100tag:blogger.com,1999:blog-29611914.post-45092013256625023482010-01-12T13:38:00.005-05:002010-01-12T13:51:43.070-05:00

If you're a retailer, no matter how big or small you are, you absolutely have to advertise on the search engines during the Holidays. Check these numbers* out:$29.1 billion in online spending in the 2009 November and December holiday shopping season.4% increase in online spending over the same period year over year.$913 million total spent online on Dec. 15, the heaviest spending day of all

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-59389426320163561892010-01-08T13:15:00.002-05:002010-01-08T13:16:48.949-05:00

Search all your favorite tweets here on a search engine for Twitter.http://tweetag.com/Enjoy,Jeff www.SalesDrivenMarketing.com

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-7676146206349844112010-01-06T18:54:00.002-05:002010-01-06T18:57:50.153-05:00

The top 10 picks for December 2009:http://www.goviral.com/top10virals.phpActivision - Skateboard Dog, agency: Droga 5; SharethroughNational Geographic - Deadly PredatorNew Zealand Book Council - Going West, agency: Colenso BBDOVictoria’s Secret – One GiftPlane Stupid - Polar BearsIntel - Cannonbells, agency: MRM LondonBreast Cancer Awareness - Pink Glove DanceOrbit - Clean it up, agency:

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-62417196554539377782009-08-15T08:39:00.006-05:002010-03-04T17:02:58.563-05:00

Thursday, August 13, 2009Info pulled from an email, sent 8/13/09, from "Center For Media Research, Research Brief: SEO or PPC." SEO or PPC According to a new study by Engine Ready, based on traffic to 26 e-retail sites in a 12-month period that ended June 30, visitors who arrive at a retailer's site from paid search ads are 50% more likely to buy than those who come from clicking on a natural

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-23434412159810729982009-06-08T17:19:00.004-05:002009-06-08T17:25:48.296-05:00

Web 3.0 is here, but what is it?Could this be it? Type in " www.BooneOakley.com " into your browser and you'll know what I mean.Hmm...what say you?

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-71397634656872640602009-02-18T13:41:00.012-05:002009-02-18T15:16:28.301-05:00

Search engine optimization (SEO) 8 simple steps to implement! Here's a clear, simple, straight forward search engine optimization (SEO) checklist that small and large companies can utilize.SEO Quick Launch Checklist - Top 8 Simple Steps to Implement1. Create a profile for free on www.LinkedIn.com and include link backs to your website and blog in your profile.2. Create a profile for free on

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-50340596225872409482009-02-11T16:35:00.001-05:002009-02-11T16:42:02.214-05:00

CMOs at top US companies place the highest value on creative thinkers and leaders when they are looking for new hires, but 39% say they are dissatisfied with the availability of qualified employment candidates, according to research from Epsilon. Only 5% of CMOs say they are “very satisfied” with the qualified talent pool of candidates when ‘qualified’ is defined as “someone who is able to handle

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-59833000761028140132008-12-19T10:57:00.007-05:002008-12-19T11:18:30.538-05:00

Internet Marketing success for entrepreneurs is easy, but involves promoting your products and services in multiple channels. Here's a quick and easy check list:1. Have a website that is clean, simple, and easy to buy on or generate a lead from.2. Make sure you're aware of basic SEO best practices: A) include keywords in your copy, headlines, B) blog about your products and services, C) Make

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-47261680858604094962008-12-13T17:27:00.008-05:002008-12-13T18:31:36.565-05:00

We're in very difficult economic times, and businesses are preparing for a deep, longer than originally expected recession. How will this impact marketing budgets? Well, it's going to shrink, but what part of it will grow -- yes grow, or at least not shrink? Hint...Internet marketing budgets. Let me explain....All year 2008 I see TV, radio, newspaper, billboard, and event sponsorship marketing

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-64976427150847513442008-08-20T11:26:00.003-05:002008-08-20T11:31:14.621-05:00

Here's a good blog entry on shopping cart abandonment rates:http://webanalysis.blogspot.com/2008/05/shopping-cart-abandonment-and.htmlHappy selling,Jeffwww.SalesDrivenMarketing.com

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-46212518670178639512008-05-05T13:42:00.008-05:002008-05-05T13:52:52.888-05:00

Here is a good, quick summary listing various reports to look at when working on your SEO and SEM initiatives.Cut & paste this link into your browser:http://www.pandia.com/features/logfiles.htmlEnjoy,Jeff Martinwww.SalesDrivenMarketing.comGet More Leads & Sales From Your Website

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-83213187615415207642008-04-28T16:58:00.005-05:002008-04-28T17:21:05.254-05:00

Online sales and leads are a function of traffic a website gets month-to-month and how well the website converts its traffic into sales or leads.Average conversion rates for websites range between 1.5-3%. This, while not bad, is just ok. So what can we do to increase conversion rates? We can focus on the landing page, but we're not going to that here with this blog post, we're going to focus

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com1tag:blogger.com,1999:blog-29611914.post-69088104849775318882008-02-20T11:41:00.003-05:002008-02-20T11:48:07.791-05:00

Your team's success in driving sales, leads, phone calls and appointments from your website is dependent upon two success factors:1. How many visitors your website gets a month, and2. How well your website converts the traffic into sales or leads.Without first focusing on the two success factors above, all other initiatives can be a waste of time, money and resources.Happy Success!Jeff

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-83112766103092332532008-02-13T10:05:00.003-05:002008-02-13T10:13:22.856-05:00

Saying goes, the stock market predicts 6-12 months out. Does this mean all of us feeling pain by living in the economy on a daily basis, but the stock market getting better? Click this blog's title to view a graph of the stock market. Look to buy consumer discretionary and financials soon based on this article:http://www.thestreet.com/p/_htmlrmd/rmoney/technicalanalysis/10403128.htmlWhat

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-61730762647499786122008-02-05T11:02:00.000-05:002008-02-05T11:08:26.632-05:00

My advertising business serves automotive dealerships across the country, and I want to offer you a quick read offering insightful, actionable insight to help you or your clients market vehicles.Here's the link to an article titled, "Who Do You Trust (When Buying a Car)?"http://blogs.mediapost.com/research_brief/?p=1633Best,Jeff Martin, CEOSales Driven Marketing LLCwww.SalesDrivenMarketing.com

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-55093355830024963472008-02-04T23:05:00.000-05:002008-02-04T23:08:33.951-05:00

eBay Makes a Bid to Lure Back Entrepreneurs02/04/08 - 01:17 PM ESTElizabeth Blackwell When a company changes leadership, you hear a lot of talk about fresh ideas. At eBay(EBAY - Cramer's Take - Stockpickr), the transformation has started before the lame-duck CEO has even left the building. CEO-in-waiting John Donahoe (who will take over from Meg Whitman in March) has previewed his plans to

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-161674826627777182008-02-04T18:00:00.000-05:002008-02-04T18:01:19.038-05:00

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-53836839034267133202008-02-01T17:41:00.000-05:002008-02-01T17:43:23.648-05:00

If you want to see what this will mean, check out the market share of various online properties AFTER Microsoft completes its hostile takeover of Yahoo.http://www.marketingcharts.com/direct/combined-yahoo-microsoft-would-make-web-powerhouse-but-not-in-search-3305/#comment-1969Happy Selling,Jeffwww.SalesDrivenMarketing.comThe Internet Advertising Experts

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-65236125202931676222008-02-01T10:51:00.001-05:002008-02-01T10:59:34.453-05:00

Traffic traffic and traffic. Any website's success is dependent upon:1. How many visits it gets a month, and2. How well the site converts the traffic into hardcore business.For the marketer concerned about making sure every dollar spent in advertising generates at least a dollar of profit, this deal means nothing in the near term.For the Corporate 500 company and big ad agencies who want scale

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-23232963405702151572008-01-31T12:26:00.000-05:002008-01-31T12:29:08.721-05:00

My personal wish is for those around the world who bash this great country I live in to read the following email I received on 1/31/08. JeffSubject: MEAN OLD USAMean Old USA....When in England at a fairly large conference, Colin Powell was asked by theArchbishop of Canterbury if our plans for Iraq were just an example of'empire building' by George Bush.He answered by saying, "Over the years, the

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com1tag:blogger.com,1999:blog-29611914.post-3076954452359483692008-01-29T18:58:00.001-05:002008-01-29T19:03:53.970-05:00

Before even thinking about widgets, make sure you're doing these must have Internet marketing tactics: 1. Effectively advertising on the three primary/largest search engines: Google, Yahoo, and MSN; 2. Measuring how many visits your site gets a month;3. Calculating the percentage of monthly visitors who either buy or ask for more information (a.k.a. submits a lead); 4. Building (a.k.a. coding)

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-26814795355313541102008-01-08T19:13:00.000-05:002008-01-08T19:18:39.431-05:00

Breat article below on how to drive free traffic to your site.Enjoy,JeffAdvertise on Google, Yahoo and MSN now. All budget sizes welcome. Visit www.SalesDrivenMarketing.com ----------------------------http://www.oldschoolseo.com/2008/01/07/how-30-minutes-a-day-can-result-in-250-inbound-links/How 30 minutes a day can result in 250 inbound linksJanuary 7, 2008 at 2:11 pm · Filed under Stumble

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-26898862284110383042008-01-08T18:44:00.000-05:002008-01-08T18:50:38.698-05:00

If you advertise on Google, set up your Adwords tracking code. They made changes to their tracking code beginning 2008, which means we have some updating to do. Here's a good blurb on what needs donw. Enjoy,Jeffwww.SalesDrivenMarketing.comAdvertise on Google, Yahoo and MSN. All budget sizes welcome.------------------------January 4, 2008Should You Join the Migration? urchin.js Migrates to

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-18921199162535453222008-01-06T22:41:00.000-05:002008-01-06T22:45:34.926-05:00

If you're a retailer, you need to be on:1. Shopzilla,2. Shopping.com,3. Yahoo Shopping, and4. Nextag.I hear negative results about PriceGrabber's CPO. Have you? Leave a comment if you have or haven't.Best,j. Brucewww.SalesDrivenMarketing.comThe Internat Advertising Experts

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-67549483180023257722007-12-28T18:32:00.000-05:002007-12-28T18:49:54.388-05:00

Internet advertising is, well, media. And, people who make a living in advertising, should have their finger on the pulse of where things are going within media. Here's a good article to help capitalize on where things are going. Enjoy.j. Brucewww.SalesDrivenMarketing.com --------------------------------------------------Media's Mixed Outlook for 2008By Steve Birenberg RealMoney Contributor12/

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-15738942056151675252007-07-19T11:47:00.000-05:002007-07-19T12:04:16.256-05:00

80% of malicious computer code on the Internet is found in online ads, according to computer security firm Finjan Inc.As an advertiser, stay away from putting your ads on content sites. This is where most the click fraud occurs. I ran a campaign for a client who sells all over the world. If I do place ads on content sites, I limit my risk by only bidding at most $0.05-$0.10 per click, and you

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com1tag:blogger.com,1999:blog-29611914.post-55991647189024334502007-07-15T13:19:00.000-05:002007-07-15T13:31:19.206-05:00

Video still doesn't provide the bang for buck that Internet search does, or any CPA ad buy can give you; however, many Fortune 500 companies that don't understand how to truly evaluate their ad buys, are paying:$40-$50 CPM per short video ad.Barron's 7/9 Technology Week article states consumers can tolerate maybe 3 video ads in a free hour long video program, which costs advertisers $150 per 1000

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com2tag:blogger.com,1999:blog-29611914.post-8120026468982670732007-03-05T19:13:00.000-05:002007-03-05T19:17:23.593-05:00

MSN's Medstory Story by Mark Simon, Monday, March 5, 2007LAST WEEK, Microsoft announced plans to buy health search engine Medstory. More than just a buy into a great product, that purchase might be Microsoft's secret weapon into winning the search wars.As a vertical engine, Medstory's search functionality is fantastic. It's a genius at showing health material and weeding out non-health results --

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-15775701843692082942007-03-03T15:01:00.000-05:002007-03-03T15:22:09.833-05:00

A good customer of mine asked how to market his services on ESPN.com w/o this web propoerty offering conversion metrics.I did some brainstorming and here are some solutions:1. Look into web analalytic packages that you can integrate into your website. This can be expensive, confusing and time consuming. At the end of the day, you want to simply know how many clicks you received, at what cost, and

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-71817612568534605822007-02-23T22:24:00.000-05:002007-02-23T23:16:05.486-05:00

Give these new ad platforms a try in 2007:www.Turn.comwww.adify.comwww.admob.com (mobile ad network)www.spotrunner.com (TV)Test and learn,j.Brucewww.salesdrivenmarketing.com

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-5540737004899368722007-02-14T09:37:00.000-05:002007-02-14T09:42:19.391-05:00

Why Can't Google Sell Premium Radio Ads?by Erik Sass, Wednesday, Feb 14, 2007 8:30 AM ETWITH THE DEPARTURE OF DMARC founders Chad and Ryan Steelberg last week, industry observers are buzzing about Google's ongoing attempt to penetrate the radio market with low-cost online ad sales and placement. One of the key issues is the quality of radio inventory Google can offer through dMarc's automated

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-53055492202683398132007-02-12T15:40:00.000-05:002007-02-09T09:46:16.722-05:00

State of the Virtual World – Key Metrics, January 2007Friday, February 9th, 2007 at 5:50 AM PST by: Zee LindenIn December I posted a number of key metrics for the first time. As part of our effort to drive toward complete transparency and openness, Logan Linden and I have upgraded some of our internal systems to create the Excel Workbook posted here. (If you need a viewer, click here, check back

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-87926499127964301252007-02-09T09:44:00.000-05:002007-01-17T12:23:34.550-05:00

While Google started using dMarc to test radio ad sales last year, the initiative faced some obstacles. First, dMarc is affiliated with only around 700 stations--too few to provide radio ad inventory on the scale needed to achieve high revenue targets. Second, before the Google purchase dMarc mostly trafficked in remaindered ad inventory--unsold air time that is low-value by definition. Google

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-8517254310515508892007-01-17T11:51:00.000-05:002007-01-17T12:23:34.575-05:00

M-F: Most Sales Occur Between (decending order)11 a.m. - noon.4 p.m. - 5 p.m.3. p.m. - 4 p.m.M-F: Range Most Sales Occur10 a.m. - 1 p.m.3 p.m. - 5 p.m.M-F: Least Sale OccurMidnight - 8 a.m.Best Days of Week to AdvertiseMonday - Tuesday: each day commands 18% of money spent during a weekWednesday: 17% of money spent during a weekThursday: 15% of money spent during a weekFriday: 16% of money spent

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-54137669958679281202007-01-11T10:49:00.000-05:002007-01-11T10:59:30.797-05:00

Tip: Focus retail media spend budgets on the top days people buy online in 2007. j. Bruce www.SalesDrivenMarketing.comThursday, January 11, 2007E-Commerce Finishes Year Up 25% Over 2005A report on the wrap-up of E-Commerce spending for 2006 helps to set the stage for the 2007 projections... comScore Networks released a report on consumer online retail spending at U.S. sites during 2006,

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-333414909275879042006-12-27T13:31:00.000-05:002006-12-27T13:56:06.956-05:00

Yahoo offers advertisers more than just search engine advertising. In fact, they are the leader (as of 2006) for advertisers interested in branding.Advertisers can run ad buys targeting specific users within contextually relevant articles and "centers" on Yahoo's ad network. For instance, you can execute campaigs by placing graphic ads within the Yahoo Finance Center, Yahoo Autos Center, or, in

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com3tag:blogger.com,1999:blog-29611914.post-42431774210781416992006-12-27T12:51:00.000-05:002006-12-27T13:03:10.262-05:00

Marketers and product managers need to keep this Search Engine 2.0 on their radar: www.StumbleUpon.com . Wiki's new search engine works similarly to Stumble's, where users offer feedback to help refine the search results to be more relevant.At the end of 2006, StumbleUpon.com has near 1.5 million users. Is this enough to run campaigns profitably? Or should you focus internal resources and efforts

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-14796570284766679902006-12-27T12:27:00.000-05:002006-12-27T12:48:51.086-05:00

There is a new search engine in the creation called Wikasari. It's creator is the founder of Wikipedia, and is different than Google and Yahoo because it invites real users like you and me to evaluate, and re-arrange, the search results as we see how they should be arranged.It uses the re-rankings to evaluate the best search results for various terms based around the collective feedback of

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-61612800149362706002006-12-21T23:37:00.000-05:002006-12-21T23:51:21.111-05:00

Biggest referral gainer in 2006 is myspace, accounting for 2% of traffic. Here's more detail:Social networking sites account for 6% of trafficSearch engines are the main source, accounting for 26% of a retail stores' online traffic. Google (16%) is the main driver, with Yahoo (5%) in second place, and MSN (2%) in third.Email drives 9% of the traffic.Web directories, including shopping

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-61816895933530362852006-12-21T18:17:00.000-05:002006-12-21T18:35:40.710-05:00

Keep your web architecture simple, and don't game the system! Here is a summary moving into 2007 for SEO (a.k.a. FREE search):Keep the duplicate content on your site to a minimum. Write original copy.Simplify your URL's -- minimize the number of variables in them.Don't play the linking "farm" game for both inlinks and outlinks.Don't expect buried pages on your site to get picked up by the

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com2tag:blogger.com,1999:blog-29611914.post-10152413974967952082006-12-21T12:09:00.000-05:002006-12-21T12:17:01.308-05:00

If you sell art online, this is a must read article for you... j. Bruce/ www.SalesDrivenMarketing.comBy Ross Fadner, December 21, 2006Web Transforms Art Sales ReutersFor art dealers, the Internet is becoming just another way to sell their clients' works. Renowned collector Charles Saatchi is launching a Web site specifically to house the works of art students.As art prices soar, collectors say

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-7428164183246004092006-12-20T14:55:00.000-05:002006-12-20T15:18:30.077-05:00

Two sites worth checking out:www.illumio.comIllumio allows you to: 1) establish yourself as an expert in your field so that people can find you with related questions, and 2) lets you quickly find an expert to answer a question you have.The key is how many people sign up and use it. Without critical mass, I'm not sure if the site will work.www.BoxBe.comAllows you to check all your email -- from

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-37877982589789194592006-12-20T08:24:00.000-05:002006-12-20T08:35:12.690-05:00

I see this over and over and over again. Small to mid-size companies, sometimes regional players, that spend a lot of money on offline and online advertising, do not know how to evaluate their advertising expenditures.Companies must know if their ad campaigns are branding based, or direct response oriented. Sales driven marketing is all about spending marketing dollars only if it breaks even,

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com2tag:blogger.com,1999:blog-29611914.post-10436049730122109422006-12-13T19:26:00.000-05:002006-12-13T19:54:14.179-05:00

I met with a local business and they, like 99% of the companies out there, share the same frustrations and concerns to web marketing. Here's advice I share a lot with businesses wanting to generate leads from their website. In this case, it is a car dealership. But it could be a builder selling homes, a jeweler selling diamonds, an insurance agent selling insurance, etc. etc.Good auto websites

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-63155824531402035282006-12-12T08:50:00.000-05:002006-12-12T09:08:26.210-05:00

You gotta be in touch. Either with your employees, team, clients or customers. If you're not, your products and or leadership with get dated. It's survival of the fittest! Whether you want to believe this or not.Because there are only 24 hours in the day, how do you remain "in touch", and yet still get your job responsibilities done? Hire an Intern to surf the web, compile a summary, and give it

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-53871232177009224052006-12-08T08:52:00.000-05:002006-12-08T09:00:18.787-05:00

Hell YES marketers are important! There's a new form of company shaping up in the U.S. - at least the ones that will survive and grow in the 21st Century.This new company is called the Platform Company. A platform company's core involves three core aspects: 1) Design, 2) Production, and 3) MARKETING!Many manufacturing based companies are having to outsource the "production" piece of the puzzle

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-85723037136529957792006-12-07T11:05:00.000-05:002006-12-07T16:55:06.586-05:00

An analyst on CNBC today said that the growth curve of online ad spend percentages (within company's overall advertising budgets) will reflect the growth curve allocated to TV media spend percentages. I agree.When TV 1st came out, there was a lot of hoop'la and fear that all media money would stop flowing to traditional media at the time (radio and print), and all go to TV. There are many

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-83787471357735780182006-12-04T14:36:00.000-05:002006-12-04T15:27:44.707-05:00

SpyFu: http://www.spyfu.comBenchmarking website.Keyword Cloud: http://www.seochat.com/seo-tools/keyword-cloud/Keyword density tool.EzineCheck: http://www.ezinecheck.com/check.htmlChecks email for spam filter red flags.Marketing NPV ROI Marketing Tools:http://www.marketingnpv.com/tools.asp?type=downloadMany tools to evaluate marketing ROI.Google AdWords Keyword Tool: https://adwords.google.com/

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-5408134450402060542006-11-29T14:41:00.000-05:002006-11-29T15:16:39.801-05:00

Top Social Media Sites all marketers need to know about are:MySpace (biggest user base by far)YouTube (owned by Google)Flickr - photo sharing site (owned by Yahoo)Xbox - video gaming community (owned by Microsoft)Mashable - blogging community)Sneakerplay - footwear community (owned by Nike)CarnivalConnections - branded company community (owned by cruise line)Communispace -- private invite only

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-69647926222674869122006-11-29T14:34:00.000-05:002006-11-29T14:39:25.665-05:00

Important because every company with a brand needs to stay in touch with how consumers perceive their company. And a quick way to do this is search for your company's name in the following top blogs and blog search engines:TechnoratiBlogpulseIceRocketBloggerGoogle Blog SearchSearch these blogs for dirt on your company, competitors or industry. Look here for marketing and product ideas. And if

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-72912294178458113342006-11-29T12:42:00.000-05:002006-11-29T13:22:52.365-05:00

The key is integration w/ print (newspapers), TV and radio ad campaigns.You see it observing Google and Yahoo forming relationships w/ various newspapers across the country. And, indirectly, this allows mass by targeting many local markets w/ a well planned and executed campaign. It's not there yet, but will be once Google and Yahoo provides the tools to advertisers.j.

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-75548381608293914552006-11-28T16:08:00.000-05:002006-11-28T16:14:15.737-05:00

Nomatter the size of your company -- small mom & pop shop or Fortune 500 company -- focus your time, money and resources on search engine marketing (both SEO and Paid Search) before even considering to play w/ podcasting, RSS feeds or the alike.To support my tip mentioned above, please read an article written by BusinessWeek November, 2006: http://www.salesdrivenmarketing.com/

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-78293723599188389822006-11-16T13:49:00.000-05:002006-11-16T13:58:14.670-05:00

Few tips when structuring local campaigns:Put ads on both regular paid search and mobile search networks, Not only target keywords to cities, states and zip codes, but also specific neighborhood names, area codes, counties, airport codes and various metropolitan areas.And don't forget including keywords with product/sku names, SKU's, governmental terms and industry/slang terms.For more detail,

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-73994203513574777572006-11-14T10:35:00.000-05:002006-11-14T10:39:02.571-05:00

Great article below talking about the makeup of a future Media/Marketing company. Do you agree?j. Bruce.www.SalesDrivenMarketing.com--------------------------RBC's Rohan: Search Marketers Should Embrace Newspaper, TV Adsby Erik Sass, Tuesday, Nov 14, 2006 6:00 AM ET, MediaPost PublicationsPALM SPRINGS, CALIF.--GOOGLE'S ENTRY INTO print ad and radio ad sales will pressure search marketers to also

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-10239144264116640882006-11-13T18:41:00.000-05:002006-11-13T18:47:45.535-05:00

Can paid search marketing work for small and mid-size businesses? I guess you have to define work? Here, I mean generate an ROI. If you spend $100 in paid search advertising, will you at least make $100?The way I see the trend, the answer is no. When the average cost per click was closer to $0.10, you could. Now, however, with the average cost per click over $0.50, and depending on what

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com2tag:blogger.com,1999:blog-29611914.post-1161362508325727282006-10-20T11:41:00.000-05:002006-11-13T15:36:20.151-05:00

Here is a good article talking about a shift in search, from a truly auction based setup to a an opaque, algorithm based system for determining ad rank in paid search campaigns on Google, Microsoft and soon to be Yahoo.The article is from MediaPost’s SearchInsider, The Inside Line On Search Marketing daily email.Opaque Vs. Open by David White, Friday, October 20, 2006WHEN IT COMES TO PAID search

Sales Driven Marketinghttp://www.blogger.com/profile/14283471391164089127noreply@blogger.com0tag:blogger.com,1999:blog-29611914.post-1161271600302087782006-10-19T10:21:00.000-05:002006-11-13T15:36:20.006-05:00

Yahoo's PANAMA release IS COMING...HERE'S AN UPDATE!It's looking like Yahoo's Panama is getting ready to go live - in a controlled roll out starting this month, and probably not reaching a "full" rollout until 1st or 2nd quarter of 2007.The main benefits Panama basically puts Yahoo Paid Search in line with Google's Adsense and now Microsoft's AdCenter. Some of these enhancements include:1. Geo

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